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Two Way Conversations - Utilize Your Resident Portal Message Board

  
  
  

Does your Resident Portal include a Message Board? If so, Is it Message Board a place your residents hang out, converse, build communities? Do you want it to be?

Once in a while, you have a resident who is a leader, an evangelist of something, who will begin a conversation, by posting a question or topic on the Message Board. But with a diverse group of residents, it’s hard to create a community based on just one topic or one event.

Learn more about the power of two-way conversations and group building by posting diverse questions or topics on your Message Board that you feel are of interest to your residents and see what evolves. Your residents may be diverse in their interests but with multiple topics, you are sure to find out what appeals to them. Once you do that, you can sit back and watch it grow.

We’ve seen some very active Message Boards. Check out these topics we’ve come across:

resident message board

  • Work Out Partner
  • Walking groups
  • Fund raising
  • Knitting Club
  • Composting
  • Pet Sitter Exchange
  • Super Bowl Party
  • Internet Provider options
  • Pick-up Basketball & Tennis Games
  • Lost/found items
So what if you, the appointed leaders, help the community building, by starting the conversations? Use the Message Board, really USE it, to talk, create groups, gather feedback?

 

Comments

Just like social media sites, engagement is the key to a vibrant online community. From your current customers, are you able to provide any details about the difference in activity between sites with active facilitators and those where residents are left to fend for themselves?
Posted @ Sunday, March 07, 2010 8:11 PM by Mike Whaling
Interesting point Mike. Once you take a large enough Sample (100+ properties) you find that properties that have active facilitators have more content (quantity); but when it comes to quality of content (engaging, vibrant, depth and sincerity) we have not found much difference between properties with active facilitators vs. ones without (even at larger samples)
Posted @ Thursday, November 18, 2010 4:59 PM by Saar Safra
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